President Trump, accompanied by Sen. Darline Graham, appeared at a campaign rally on August 21 in Myrtle Beach, South Carolina. Win McNamee/Getty Images
The midterm convention in Dallas, starting Wednesday, spotlights President Trump as the main attraction for both evenings. Republicans refer to it as “Trumpapalooza,” a term often used by Republican National Committee Chairman Joe Gruters. Unlike traditional big, televised presidential nominating conventions held every four years, this is an unconventional event given it is not a presidential election year. The Democrats abandoned such midterm conventions after 1982.
The Republican strategy may seem unusual, aiming to maintain narrow House and Senate majorities by focusing heavily on a president with challenging approval ratings. At a recent rally, Trump explained this approach. “The issue,” he said, “is when Trump isn’t on the ballot, his supporters don’t vote. So please pretend I’m on the ballot and vote.” This message was directed not only at Republican voters in South Carolina, but also at swing states and competitive districts where the Republican coalition is vital for success.
This tactic differs from the typical approach of presidents facing political challenges in midterm years. For instance, President Biden, speaking at a rally in 2022, joked about his campaign involvement, suggesting, “I’ll campaign for or against, whichever helps most.” Recent polls indicate stronger enthusiasm among Democratic voters for the midterms.
A Trump-associated political group, Securing American Greatness, has begun airing midterm ads prominently featuring the president. The Dallas convention will address key midterm issues, such as lowering living costs, income growth, border security, and preserving American values. Speakers include Trump, Vice President Vance, and Texas Attorney General Ken Paxton, among others, although less than half of Republican candidates in competitive races will speak.
“We don’t need a congressman in a tight race to be there,” said Vice President Vance, emphasizing the broader television reach of Trump and himself.
The convention coincides with the NFL season opener and another primetime football game, possibly impacting viewership. Democrats have no plans for a counter-event. John Anzalone, a Democratic consultant, downplayed the convention’s significance, citing current political challenges like the war in Iran, tariffs, and high gas prices as unfavorable conditions for Republicans.
Ohio Republican Party Chairman Alex Triantafilou stated the convention has successfully rallied and funded party efforts. He highlights Trump’s appeal in Ohio, emphasizing his ability to engage less frequent voters. The hope is for Trump’s visit before November to boost support.
The outcome of this novel approach remains uncertain. However, Terry Schilling, president of the American Principles Project, suggests embracing Trump’s record might improve Republican chances. Schilling, attending the convention, hopes it energizes participants and clarifies their message for the midterms.