Comedian Nate Bargatze, known for his clean and family-friendly humor, is highlighting simplicity and trust as he enters a new venture. The Tennessee native, characterized by a relatable and down-to-earth persona, acknowledges his need for help, stating in a new advertisement, “Look, I don’t know how to take care of my truck. But the technicians at Ford Service — they do.”

The Ford Motor Company recently announced Bargatze as the face of their “Real Parts. Real Pros. Real Easy” campaign. The comedian expressed his excitement, revealing his fondness for the iconic brand, “I have a Ford Bronco. I love Ford — it’s an iconic company.”

Ford aims to leverage Bargatze’s approachable humor to make vehicle servicing less daunting. The campaign focuses on real Ford parts and technicians trained by Ford, providing simple and convenient service for consumers.

Bargatze shared his views on the current societal climate, “Everything is so polarizing and extreme. But life is also about simple moments like taking kids to school.” He emphasized the importance of simplicity in both his routines and the Ford campaign.

Known for avoiding politics in his stand-up acts, Bargatze believes his shows offer audiences a break from life’s pressures. “It’s a moment to not worry about stresses,” he said, drawing a parallel with Ford’s reliable service.

Bargatze added, “When you buy a Ford, it’s not complicated. You can trust it. That’s what I want to achieve with my comedy and films.” His approach is straightforward: “I make fun of myself… it’s authentic.” He believes that this authenticity is why audiences can easily relate to his comedy.