Kristin Cavallari has launched a new campaign for her jewelry brand, Uncommon James. At 39, the reality star and entrepreneur revisits her origins with the Detour collection. The campaign features a desert locale, embodying a return to the early, iconic Uncommon James style.

In an Instagram post, Cavallari shared a close-up photo showcasing her fashion choices. She wore a light-wash denim corset-style top, adorned with layered gold necklaces, hoop earrings, and stacked bracelets from the collection. Her hair flowed in loose, windswept waves as she leaned against a row of mailboxes, making direct eye contact with the camera.

“The new Detour collection is here and we’re taking it back to old-school @uncommonjames: effortless, edgy, and the ultimate cool-girl jewelry,” Cavallari captioned.

The post also included another image, revealing the complete outfit. Cavallari stood confidently beside the mailboxes, clad in white lace underwear and cream-colored slouchy boots, with her hand placed behind her head.

The wider shot captured the stark desert backdrop of the roadside setting.

The throwback vibe resonated with fans, drawing comparisons to Britney Spears’ style circa Crossroads. One commenter praised the campaign’s look while others debated the styling and setting choices. Some questioned the unexpected mailbox location.

This campaign adds a new chapter to Uncommon James, a company Cavallari created in 2017. Alongside her brand, her schedule includes her Fizzen sparkling protein drink, the “Let’s Be Honest” podcast, and other entertainment ventures.

In a conversation with Business Insider, Cavallari emphasized that her three children, aged 10, 12, and 14, are her first priority. After family comes Uncommon James, encompassing jewelry, skincare, and homeware.

Cavallari handles much of her business remotely. She often works from home, balancing tasks like editing podcasts, preparing interviews, and proposing projects via Zoom. As a founder, she focuses on the broader vision but remains engaged in day-to-day decisions.

Reflecting on her journey, Cavallari shared that at 17 on MTV’s “Laguna Beach,” she hadn’t envisioned a business career. Being on television opened opportunities that she embraced, culminating in the launch of Uncommon James. Cavallari, reflecting on her nearly decade-long career, notes that success has evolved for her.

“I’ve done the hustle, and although I’m still grinding, success for me would look like slower mornings, a peaceful mind, and having time in my day to do what I want,” she expressed.