Republican Byron Donalds is facing a tightening race in his bid for Florida governor against Democrat David Jolly. Recent polls show a competitive race, prompting Donalds to reduce the presence of ex-President Trump’s references on his campaign website.
Campaign Strategy Shift
Donalds, who has consistently aligned with Trump, received his endorsement in the GOP primary. However, in light of a potentially close race against Jolly, he has made strategic changes to his campaign messaging. By September 22, Donalds’ website highlighted his slogan, “Fighting to defend the Florida dream,” and showcased a video of his family at a campaign event. The site described him as a “proven conservative fighter for Florida,” focusing on his policies on affordability, healthcare, and education.
Earlier, on September 3, Donalds’ homepage prominently featured the phrase “Trump Endorsed” in red, with several photographs and quotes endorsing Trump. Five references to Trump’s endorsement were visible.
The updated site, however, downplayed Trump’s image while still recognizing endorsements from notable conservatives like Elon Musk and House Speaker Mike Johnson.
Jolly’s Reaction
David Jolly, in a statement to Newsweek, remarked on Donalds’ previous strong support for Trump, questioning if the two would still campaign together in Florida.
The Miami Herald first reported the adjustments, while Newsweek reached out to Donalds’ campaign for comments on these changes.
Competitive Polling Data
Recent polls underscore the competitiveness of the race. A St. Pete Polls survey showed near-equal support for Donalds and Jolly, with 44% and 43% respectively. The survey polled 913 likely voters between September 15 and September 17, with a margin of error of 3.2 points. Change Research indicated Jolly ahead by three points, while a University of North Florida poll had Donalds leading by five points.
Wider Republican Trends
Donalds is not the only Republican reevaluating ties with Trump. Other GOP figures, such as Representative Andy Barr in Kentucky and Representative Young Kim in California, have also adjusted their campaign strategies.
In Florida, María Elvira Salazar has voiced criticism regarding Trump’s immigration policies. Meanwhile, Ashley Hinson of Iowa, despite having Trump’s endorsement, has called for action regarding fuel price issues related to the Iran conflict.
Trump’s Approval Ratings
Trump’s national approval ratings have declined. An American Research Poll reported his approval at a historic low of 29%, compared to a 68% disapproval. Additional polls from YouGov/The Economist and Reuters/Ipsos reflected similar disapproval trends.
Outlook for the Race
Despite these dynamics, forecasters see an advantage for Donalds. The Cook Political Report and Sabato’s Crystal Ball rate the race as Likely and Lean Republican, respectively. Jolly has not agreed to debate Donalds, and Florida’s voting details are expected post-October 4.