Hollywood’s yearly tribute to television is set to transition from traditional TV to online streaming with Amazon Prime next year. This move comes as part of a newly announced six-year collaboration with Amazon, which grants the streaming service the global telecast rights to the Emmy Awards ceremony, according to the Television Academy.

The Emmys will be accessible in front of Amazon’s paywall. This means that viewers can watch the awards ceremony without having to pay, the academy confirmed. This decision aims to make the event more accessible to a broader audience.

Details about the partnership and how it will alter the presentation of the event are still evolving. However, the primary objective seems to be adapting to the changing dynamics of content consumption. It reflects a broader trend of major events moving to digital platforms, catering to audiences worldwide.