Following the success of summer hits like “The Odyssey” and “Spider-Man: Brand New Day,” expectations are high for upcoming releases such as “Dune: Part 3” and “Avengers: Doomsday.” These films are set to captivate audiences with their grand scale and visual spectacle, enticing moviegoers to return to theaters.

Recently, on a Friday morning in early September, eager ticket holders waited outside the AMC Lincoln Square in Manhattan. Despite nearly two months since its opening weekend, “The Odyssey” continued to attract crowds. The 10 a.m. screening was almost sold out, indicating a strong interest in cinematic experiences on the big screen.

Movies are employing spectacle and size to bring people back to the multiplex, offering a shared experience that streaming services cannot match. As audiences seek enjoyment and escapism, these large-scale productions are meeting that demand.