Carlo Petrini, who passed away on May 21 at the age of 76, dedicated a significant portion of his life to the Slow Food movement. This movement, which he founded in 1986, is now active in over 150 countries around the world. The core philosophy of Slow Food can be summarized in three words: good, clean, and fair. These guiding principles reflect Petrini’s commitment to quality, environmental protection, and fairness for those involved in food production.

Petrini’s ability to communicate effectively played a crucial role in the widespread adoption of the Slow Food movement. His talent for creating concise, memorable messaging helped capture the public’s attention across books, conversations, and countless speeches. This effectiveness was evident in the movement’s wide reach, having begun with a humble protest in Rome against the city’s first McDonald’s. Petrini, alongside other activists, chanted and distributed bowls of penne to express their opposition.

Good food, according to the movement, is not only about satisfying taste but also about happiness and well-being. Cleanliness pertains to protecting consumers from harmful additives while ensuring the shared environment remains unpolluted. Fairness emphasizes adequate compensation and humane treatment for everyone involved in the food supply chain, from farmers to chefs, ensuring they are acknowledged and supported for their work.

Rooted in universal human values, the Slow Food movement embodies a vision extending far beyond its humble beginnings. While initially perceived as possibly comedic or old-fashioned, the movement’s focus on fundamental aspects of human existence resonated with many, leading to its global proliferation. The modest protest against fast-food expansion laid the groundwork for a profound international movement championing thoughtful consumption.