For years, Alamo Drafthouse has been known for its strict rules against talking and texting during films. This policy helped the chain create a unique movie-watching experience. However, recent changes invite patrons to use their phones while viewing a film.

The new policy allows moviegoers to order food and drinks via their devices. This shift aims to streamline service but has met with resistance from both patrons and employees. Some customers feel that using a phone during a movie detracts from the overall experience they expect at Alamo Drafthouse. Employees express concerns that the system is overburdening staff, as they must now manage both phone and traditional orders.

Despite these challenges, the company believes the new approach will eventually improve efficiency. As more people use the system, the theater hopes to smooth out any issues and enhance the dining aspect of its service.