In the summer of 1994, soccer first came to the forefront in the United States when the FIFA World Cup was held there. This not only increased the popularity of the sport but also intertwined soccer with fashion. The American denim jersey became almost as iconic as Brazil’s yellow or Italy’s blue kits. While soccer hasn’t fully entered the mainstream, its style has captured the hearts of young fashion enthusiasts, whether on the field or through video games.

The World Cup’s return to the U.S. 32 years later has elevated enthusiasm for team identities. Over three weeks, across four cities, Simbarashe Cha visited six matches to observe fans from all six FIFA continental confederations. The tour began with the United States versus Paraguay in Los Angeles, where matching tricolors of the teams were distinct on closer inspection.

A notable moment outside MetLife Stadium saw a Senegal fan wrapped in her country’s flag. At Miami’s Hard Rock Stadium, a fan dressed elegantly in a flag suit supported Portugal. Mexico, although not playing, was represented by fans adorned in tricolor at SoFi Stadium.

Austrian supporters in lederhosen paid homage to their heritage during the Austria-Argentina match. Martin Freire and his son painted their faces for their first time at a World Cup, embracing the vibrant atmosphere. Fans crafted unique styles, mixing national colors with personal flair, such as a France supporter donning a cowboy hat at the France-Senegal game.

Japanese fans brought traditional attire into the modern setting, using elements like a Yukata and sensu fans. Despite Costa Rica not qualifying, a fan outside the Argentina-Austria game displayed a “Pura Vida” flag, showcasing national pride.

The Paraguay-U.S. match saw Americans wearing their characteristic stripes. Excitement was palpable among fans, with the stars-and-stripes socks adding a creative touch.

Japan, with a large show of support in a match against Sweden, had fans wearing the hachimaki. An intersection of politics and sport was evident with pro-Iran protests outside the Iran-New Zealand game, yet fans stayed focused on the love for their teams.

Gustavo Llanos, known as Birdman, brought energy to Miami ahead of Colombia’s match against Portugal. Fans accessorized with Colombian colors, enhancing their festive spirit.

The shared colors of the U.S. and Paraguay teams provided opportunities for creative jersey adaptations. Sarah Fiorillo and Omeed Salimi, showing support for Iran, wore shirts inspired by Persian rugs sourced from Etsy, aiming for a non-political expression of unity.

Mostafa Pourmand, an Iranian-American, displayed his patriotism while acknowledging his connection to both nations. Meanwhile, in Miami, the eyes of a young Portugal fan reflected the hopes of his country.

For Iranian fans in Los Angeles, the community essence was evident in their vibrant attire. A unique Senegalese hat drew attention at MetLife Stadium. Elsewhere, Diana Hernandez from Colombia melded her love for soccer with a Shakira concert, capturing the joyous spirit of the event.

Simbarashe Cha, a Times photographer, continues to document fashion and style globally, immortalizing these moments through his lens.