The Lower Ninth Ward in New Orleans still bears the marks of Hurricane Katrina, with vacant lots and boarded-up shops more than two decades later. Among these remnants stands a building that once housed a Family Dollar store, now transformed into the New Orleans Free Store. It appears abandoned with graffiti on the exterior, yet it draws people twice a week who eagerly enter for free goods.

Upon entering, visitors find clothing, household items, toys, food, books, and more, all at no charge. Furniture and bins of shoes and purses line the walls. Ernestine Lane, shopping with a church friend, tries on boots and winter attire, acknowledging the challenge of being unprepared for cold weather in hot August. With no air conditioning, industrial fans provide some relief in the 9,000 square foot space.

Lane acknowledges initial skepticism due to the store’s graffiti-covered appearance but encourages others to explore the treasures inside. Dan Bingler, founder of the Greater New Orleans Caring Collective, explains that everyone desires comfort and fun, not just basic necessities.

Bingler transformed the building into a free store three years ago, inspired by the potential to revitalize empty storefronts nationwide. At 42, with a history degree and a background in fine dining, Bingler pivoted to community service during the Covid-19 pandemic. He organized grocery and meal deliveries, as well as laundry assistance, which expanded into a community resource center after Hurricane Ida in 2021.

Securing a rent-free agreement for the property, Bingler covers only the utilities, maintaining the site until the owner opts for redevelopment. This unique opportunity sparked the idea to replicate the concept across the country. Shoppers like Hilsa Rodriguez, visiting with her stepdaughters Angela and Gloria, find value in the store’s offerings.

Rodriguez, with six children, appreciates the donations that support her family. The store provides more than goods, offering free STI testing, medical care, food handouts, art classes, punk shows, and even roller skating. Chrishana Simon, a visitor, enjoys learning to skate there, highlighting the community spirit and accessibility of the space. Volunteers like Diana Ledet and Chrishana engage in roller activities, adding vibrancy to the store’s offerings.

Volunteers play a crucial role in the store’s success. Phyllis “Queen” Matthews, a retired social worker, organizes newly donated clothes and aims to secure a truck for large item donations. Erin Sims, running a hot dog stand, reflects on raising her family in the neighborhood and the ongoing challenges since Katrina.

Bingler emphasizes the need for resources in the Lower Ninth Ward, described as Louisiana’s top food desert. His organizing efforts aim to prepare the community for future storms, ensuring the free store remains a vital hub, even if it functions as a shelter or skating venue during emergencies.