A Miami news station’s director has issued a stern reminder to staff about maintaining professionalism on social media. WPLG Vice President of News Bill Pohovey criticized certain content in an internal memo, saying it distracts from their journalistic goals, as reported by FTVLive.

Pohovey expressed concern over influencer-like behavior that detracts from the station’s mission. He highlighted a series of Instagram posts shared by WPLG anchor Jenise Fernandez. She posted photos from her vacation in Fiji, where she appeared in a bikini. These posts raised questions about adherence to the station’s social media guidelines.

Pohovey reportedly stated, “I have emailed about this numerous times in the past, but we seem to be going in the wrong direction again.”

Fernandez, an anchor at the Miami ABC affiliate since 2014, shared images from her Fiji trip with her 28,000 followers. Her biography notes that she was once Miss Miami and placed as fourth runner-up in the Miss Florida Pageant.

One image showed Fernandez in a bikini on a resort boat, with the caption, “Now I know what it feels like to be on @cloud9_fiji.” Other photos depicted her alongside friends at a resort bar.

Reports suggest the memo followed the posts, but Pohovey clarified to the New York Post that the memo was a general reminder of guidelines, not a direct response to Fernandez’s photos. He emphasized that the photos did not breach any directives.

Pohovey explained, “The memo didn’t tell employees they couldn’t post vacation photos or other daily life activities. These photos were tasteful and completely fine.”

The memo urged staff to avoid “foolish nonsense” on social media that might undermine their roles as journalists. It advised against dance videos, fashion displays, and similar content that detracts from journalistic integrity.

Pohovey reminded employees not to film social media content in the newsroom, a practice becoming common in news outlets. The directive discouraged using the newsroom and news set for such purposes.

“We should never produce such content,” Pohovey wrote, suggesting employees apply the same rules to personal accounts.

He highlighted the impact of unprofessional behavior on public trust and credibility, mentioning the growing perception of “fake news.” Pohovey underscored that the pursuit of likes and follows should not compromise their credibility.

Fox News Digital sought comments from Fernandez and Pohovey. Julia Bonavita contributes media and culture stories for Fox News Digital.