SUMMERVILLE, S.C. – Gavin Newsom, California’s Democratic governor, stirred discussions in South Carolina with his subtle campaign aspirations. Sales of “Gavin 2028” buttons accompanied his recent events as he toured the state that holds the first Democratic presidential primary.
Newsom’s allies, including the state party chair, college presidents, and pro-Newsom activists, hinted at his national ambitions. Those close to him referred to the possibility of a White House campaign as “the next thing.” Yet, Newsom has to tackle a significant political challenge – his association with California, a state seen as emblematic of liberalism. South Carolina voters expressed concern, with Vera DeVito, a 78-year-old Democrat, acknowledging the risks of supporting Newsom based on his Californian roots.
“It’s going to be hard for him to appeal to the whole country,” DeVito noted. “Everybody thinks California is different, especially in the South. They’re not crazy about California.”
Newsom’s primary competition includes figures from battleground states such as Michigan’s Pete Buttigieg and Pennsylvania’s Gov. Josh Shapiro, who might appeal more to moderate and independent voters.
In a recent interview with The Associated Press, Newsom expressed interest in the presidency, leaving the door open for an announcement. He acknowledged signs pointing toward a campaign beginning soon, with discussions of potential state directors already taking place.
Newsom’s tour in South Carolina echoed a presidential campaign with a whirlwind of public and private engagements. He labeled the visit as part of a “take it back tour,” aiming to counter President Trump and his Republican allies, whom he claims are reversing civil rights progress in the Deep South.
Throughout his stops, Newsom emphasized attacks on Trump, stressing the need for Democrats to stand firm.
“We cannot do business as usual. We need to fight fire with fire,” Newsom told around 150 attendees in Lexington, discussing the threat posed by Trump.
Newsom confronts criticism that his Californian connection might hinder broader national appeal. Republican protesters highlighted the state’s liberal reputation, waving signs calling him a “far-left extreme Democrat.” Among critics, CJ Westfall, Republican chairman of Dorchester County, voiced displeasure over Newsom’s potential influence.
Newsom’s team accepted the widespread criticism but argued that his abilities and experience on the national stage could counter it. They noted Newsom’s participation in high-profile debates and media appearances, including regularly featuring on Fox News.
California stands as both a liability and an opportunity for Newsom. He aims to reshape perceptions, claiming that California’s accomplishments resonate with Democratic goals. Under Newsom’s leadership, California passed progressive measures, covering expanded healthcare, worker rights, climate change policies, and a death penalty moratorium.
Despite California’s challenges, such as high taxes and business departures, it remains the U.S.’s most populous state and the fourth-largest global economy. Newsom faced mixed opinions in South Carolina, yet his celebrity status attracted attention. His appearance and charm in events drew crowds eager to engage with the well-known figure.
“We don’t get that many famous people here in Aiken. He’s pretty famous,” said Monty Fetterolf, a 73-year-old attendee at one of Newsom’s events.
While Newsom’s charisma was evident, DeVito noted that substantial policy discussions were lacking, describing him as “a little slick” but emphasizing his appealing appearance.
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