Taylor Swift has chosen Dior for her wedding dress, confirming speculation that has surrounded her upcoming nuptials to Travis Kelce. The pop icon selected a gown crafted by Jonathan Anderson, the creative force leading the French fashion house since last year. Anderson’s appointment aimed to boost Dior’s global prominence, and designing one of the most talked-about dresses of the year aligns perfectly with that goal. Currently, no images of the dress have been made public.

Anderson’s achievement follows another bride’s choice of a prominent fashion house, as Dua Lipa recently opted for Chanel. Dior’s CEO, Delphine Arnault, played a pivotal role in securing Anderson’s talents for Dior. Swift’s selection highlights her penchant for fairy-tale aesthetics, distinguishing her from more avant-garde fashion circles.

This wedding marks Swift’s first experience wearing an Anderson-for-Dior creation, despite her previous choices from Dior. For example, she donned a look by Maria Grazia Chiuri, Anderson’s predecessor, at the 2024 MTV Video Music Awards. Swift also showcased Dior handbags from April onwards, raising anticipation over her wedding gown choice.

Some speculated Swift might favor Ralph Lauren, noted for his distinct American style, especially after Swift and Kelce featured Lauren apparel in their engagement photos. The wedding’s scheduling over the July 4 holiday weekend added to this theory, linking the celebration with an American designer.