On a warm Sunday afternoon, a line formed outside Original Rainbow Cone’s iconic pink-painted storefront in Beverly, celebrating a century of cherished ice cream delight.

For many, Rainbow Cone holds deep personal connections. Beth Roland, a regular customer, reminisced about her family’s bond with the shop. Six of her children worked there during their teenage years, and when two of her sons got married, owners Joe and Katherine Sapp sent rainbow cakes to celebrate. ‘They packed many a cone,’ Roland remarked fondly.

Rosemary Smith, aged 80, recalled her childhood visits filled with family joy. Her grandfather drove their family from Bridgeport to Beverly, eager for the unique treat.

The shop marked its century milestone with festivities including balloons, temporary tattoos, and a colossal ice-cream-shaped cake. The cake displayed Rainbow Cone’s signature layered slices: chocolate, strawberry, Palmer House, pistachio almond, and a topping of orange sherbet.

Last month, the shop collaborated with the Museum of Ice Cream to feature an exhibit celebrating its centenary. Customers gathered at the familiar pink storefront on August 9, 2026, marking 100 years since its establishment in Chicago’s Beverly neighborhood.

Since opening in 1926, Rainbow Cone has become a summer staple for generations of Chicago residents. The unusual stack of flavors results from a custom slicing scoop designed to create broad, flat layers that maintain the tower of ice cream’s stability.

With years passing, Rainbow Cone has cultivated a devoted following. Lynn Sapp, the granddaughter of the founders, spoke of fans so passionate they’ve dedicated tattoos to the beloved treat. ‘That’s the loyalty this product invokes,’ she noted, observing the bustling crowd.

Among the crowd was Alderman Matt O’Shea from the 19th district. ‘Growing up two blocks away, my father would promise trips to Rainbow Cone if we finished our dinners,’ he shared with a smile.

Rainbow Cone’s significance in Beverly extends beyond its sweet offerings. Alderman O’Shea highlighted its role in attracting visitors from across the city and providing first job experiences for many teenagers. ‘They’re more than a small business; they’re an institution,’ he asserted.

Despite numerous changes over the years, Lynn Sapp proudly stated, ‘the cone’s never wavered.’ The century-old treat continues to thrive amidst modern trends. ‘With all the gimmicks out there, the hundred-year cone is still working,’ she added with pride.