The recent World Cup halftime show, held just outside New York, had a significant impact on the streaming numbers for several artists. The event featured performances by Madonna, Justin Bieber, BTS, and Shakira, each delivering shortened versions of their well-known hits.

Luminate, a company specializing in industry data and analytics, analyzed the streaming behavior for these songs. They compared streaming figures from the two days before the show (Friday and Saturday) to those from the day of the show and the following day (Sunday and Monday).

Key Findings:

• Justin Bieber’s “Everything Hallelujah” saw a 110% increase, rising from 592,000 to 1.25 million streams.
• Madonna’s song “Music” jumped 66%, with streams increasing from 193,000 to 321,000.
• BTS’ “Dynamite” streams rose from 2.14 million to 3.05 million, marking a 43% increase.
• Shakira and Burna Boy’s anthem for the 2026 World Cup, “Dai Dai,” gained 3.48 million new global streams, a 24% rise from 14.78 million to 18.27 million. In the U.S., streams of “Dai Dai” increased by 52%, from 1.68 million to 2.55 million.

Interestingly, Luminate also noted that the significant streaming increases were mostly limited to the specific tracks performed on the field, a pattern often seen with Super Bowl halftime performances. For instance, after Bad Bunny’s record-breaking Super Bowl performance this year, his catalog experienced a 175% spike in U.S. streams the day after the event, compared to the previous Monday.