After a hot shower, enveloping yourself in a plush, warm bath towel can enhance your experience. You don’t need to visit a high-end department store to find quality towels. Like kitchen gadgets and travel accessories, Amazon offers several high-quality towel options. However, with so many choices, selecting can be overwhelming. Whether you’re budget-conscious or seeking to splurge, knowing what to look for is key to acquiring towels that are plush, durable, and absorbent.

Expert Recommendations for Towel Shopping

To assist with your purchase, advice from interior design experts has been gathered. Using their insights, a list of highly-rated towels from Amazon was compiled. Several of these products have been tested by NBC staffers for the Best of Bed and Bath Awards.

Highlighted Towel Options

Brooklinen, a popular bed and bath brand, offers a set of two towels priced under $90 with an 820 GSM, signifying plushness. Leah Ginsberg, a former managing editor at NBC Selected, praises their thickness, softness, and absorbency, along with the chic look they add to a simple bathroom.

For a budget-friendly option, NBC Selected’s updates editor, Mili Godio, recommends a set of four towels. They match the absorbency of pricier options and come in 15 colors and various sizes. These towels have 600 GSM and are crafted from 100% cotton, ensuring quality and comfort.

If you’re willing to invest more, consider towels with a 685 GSM made from a unique, organic variety of brown cotton. According to Coyuchi, this material is renowned for its plushness and longevity, even after numerous washes.

Top Features in Bath Towels

To ascertain vital characteristics for bath towels, discussions were held with interior designers and a Brooklinen design expert. Here’s what they recommend:

• Absorbency: Towels made from Egyptian or Turkish cotton are known for absorbing moisture efficiently. Pay attention to GSM (grams per square meter), which measures fabric weight. A higher GSM indicates a thicker and more absorbent towel.
• Certifications: Seek towels with Standard 100 by Oeko-Tex® certification, ensuring they are free from harmful chemicals.
• Color and Design: Amazon’s selection caters to various color and style preferences. White towels offer timeless appeal but explore different colors to match your bathroom’s aesthetic.

Buying Tips for Towels

When shopping for towels, experts offer these useful tips:

• Feel: Preferences vary; some prefer fluffy towels while others favor thinner options. Towels with a higher GSM offer more absorbency and warmth. Consider waffle towels for a lightweight, quick-drying choice.
• Quantity: Determine the required number of towels based on household size. A couple typically requires 4-6 towels for rotation, while a family of four might need 8-12 towels.
• Budget: Decide on a budget upfront. While premium options provide extra softness and durability, mid-range towels can offer excellent value for money.

Meet the Experts

At NBC Selected, collaboration with knowledgeable experts ensures competent advice. Mina Lisanin, founder of ML Interiors, and Katie Elks, Design Director at Brooklinen, offer valuable insights into towel selection.