Actress Sydney Sweeney is capturing attention with her latest campaign for the sports betting company Novig. In this bold promotion, she appears nude or minimally dressed, surrounded by various sports equipment, emphasizing the company’s focus on sports.

The campaign, with the tagline “Think you know sports? Prove it,” showcases Sweeney with football, soccer, hockey, and pool gear, highlighting Novig’s sports-only approach. As she poses on a pool table, she jokingly states, “You can’t trade this. I just look good here.”

The campaign was about embracing a fun idea. The concept is simple: cut through the noise and put the focus entirely on sports. The campaign brings that idea to life with confidence, humor and a playful edge.

Sweeney’s statement reflects the playful nature of the campaign, aiming to engage audiences with a straightforward focus on sports.

Online reactions have been mixed. While some praised the advertisement as one of the best in sports betting history, others criticized its provocative nature. A user commented on Instagram, “This is the greatest ad in sports and sports betting history.” However, another pointed out the potential impression on younger viewers, concerned about the ad’s impact.

This campaign continues a pattern for the 28-year-old actress, who faced similar scrutiny for her roles in HBO’s “Euphoria” and in promoting her lingerie brand, Syrn. Critics noted parallels between Sweeney’s image in the ad and her character, Cassie Howard, from “Euphoria.”

Despite the controversy, Sweeney maintains a busy Hollywood schedule. Following her success in “Euphoria,” she is involved in several upcoming projects, including “The Housemaid” and its sequel, “The Housemaid’s Secret,” set for 2027. She will also star in “Sleepy Hollow” and is linked to a drama about Kim Novak and Sammy Davis Jr.