Adding zeros to your monthly income is desirable. Skylar Mae, a social media influencer, model, and digital entrepreneur, has done just that. She credits her recent success to the World Cup.

Skylar’s story isn’t common. Not many people see a $100,000 increase in monthly income thanks to a soccer tournament. Lionel Messi and his Argentina team celebrated a victory during the FIFA World Cup 2026 semifinals against England on July 15, 2026. The event took place at Atlanta Stadium.

Skylar was in the right place at the right time. She embraced learning about soccer and creating content around it.

“I’ve had requests from fans asking me to wear soccer gear and learn chants to bring their teams luck,” Skylar shared. “Some fans even have specific rituals involving me sending custom content before kickoff.”

This process allowed her to understand World Cup culture directly from its fans. Skylar learned about players that fans either love or dislike. Her knowledge spans globally, not limited to the United States, where she resides.

She found fans’ commitment to their soccer rituals intriguing. Skylar noticed how their passion for soccer influenced other parts of their lives.

“The passion fans have for their teams spills over into other areas,” Skylar commented. “When you think about soccer all the time, it naturally becomes part of your thoughts.”

Skylar Mae successfully turned World Cup fervor into financial gain, demonstrating a unique blend of understanding fan culture and loyalty.