
New Law Requires Clear Labeling of AI-Generated Performers in New York Ads
The recent enforcement of a New York state law now mandates advertisers to clearly label when using artificially-generated individuals in their campaigns. This applies to AI-generated people, termed ‘synthetic performers,’ within the state’s advertising to maintain transparency. Signed in December by Governor Kathy Hochul, this legislation is described as the first of its kind, aiming […]








