Hailey Bieber, a well-known model and entrepreneur, captivated her fans by showcasing her summer through Instagram posts. On a recent Saturday, she uploaded a series of photos, titling the collection, “August so far.”

In these images, Bieber appeared in a bright yellow string bikini, displaying a gathered triangle top paired with low-rise bottoms tied at the hips. Her style choices included pulling her hair back into a sleek bun and adorning herself with gold and diamond drop earrings. Notably, she wore her distinct elongated oval diamond engagement ring from Justin Bieber, complemented by a sparkling pink manicure.

The slideshow also featured Bieber in various appearances. In one picture, she wore a blue and red tank top matched with blue and black cropped sweatpants while lying on grass, smiling brightly. Fitness enthusiasts saw a video of Bieber working out at the gym. Another photo showed her enjoying a plate of meatballs garnished with red sauce and cheese.

Bieber’s beauty routine was unveiled as she shared an image wearing yellow Rhode eye patches, complemented by curlers in her hair.

In June 2022, Bieber launched her beauty brand, Rhode, introducing initial products like the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment. The brand’s success culminated in its May 2025 acquisition by e.l.f., valued at nearly $1 billion. Despite the acquisition, Bieber maintains her roles as chief creative officer and head of innovation.

Bieber expressed excitement about partnering with e.l.f. Beauty, emphasizing her ambition to expand Rhode globally as the venture enters a new chapter.

Her engagement with the fashion industry includes a role as the global digital ambassador for Calzedonia, an Italian swimwear label. In her 2026 summer campaign interview with Elle magazine, Bieber emphasized the importance of fit in swimwear, although she admitted owning many swimsuits and usually rotating five or six regularly.

Bieber organizes her outfits meticulously for vacations, prioritizing pre-planned looks to reduce decision-making stress upon arrival.

While relaxing, her preferred summer activity is swimming over lounging by the pool, highlighting her proactive approach to relaxation.

Ashley Hume, known for her work with Fox News Digital and Fox Business, meticulously covers entertainment industry news and events.