Downtown Geneva hosted a vibrant display of youthful entrepreneurship during the Geneva Children’s Business Fair. The event took place at 100 S. Third St., despite a forecast for rain. Organizers set up numerous tents to accommodate a record number of participants. Among them were Amber Salzman and her 11-year-old son, Will, who sold rainbow bracelets.

Amber Salzman emphasized the importance of instilling an entrepreneurial mindset in children. “It’s vital for kids to understand the work involved,” she said. “They have to set up the tent, have supplies, and engage with customers. We were discussing interaction and making change. It’s valuable for young kids to experience.” Will expressed his interest in future business endeavors, stating, “I might start a business when I’m older. I want to sell things, but I’m not sure what yet.”

Cam Fozo, co-president of the Geneva Children’s Business Fair, noted the event’s growing popularity. “We hosted 83 booths this year, our largest yet,” he said, referencing about 160 participants. This marked an increase from the previous year’s 80 to 100 kids. A local marketing effort at schools, including partnerships with three elementary schools, contributed to attracting more participants. The fair included children from ages 6 to 16.

Booths featured diverse ventures: food stalls like bakeries and lemonade stands, as well as a dirty soda booth. Many booths also showcased 3-D printed creations. Artists were present, and one young entrepreneur aimed to sell his self-written novel to attendees.

Fozo mentioned that many participants return annually due to positive experiences. One repeat participant, 11-year-old Frankie Perna, returned for her third year, now selling both lemonade and popcorn. “We added popcorn after the first year,” she explained. “I’ve earned about $200 each year, saving some and spending some. Presentation matters, knowing your product, pricing, and having a good margin are key.” Frankie’s father, Dustin, praised her entrepreneurial spirit.

The fair offered practical lessons, according to Fozo. “Being a business owner teaches resilience, essential for today’s youth. With rapid changes in the world, learning to adapt and innovate is crucial.”