
Evolving Strategies in Reputation Management: The Case of Sydney Sweeney and Scooter Braun
The Changing Landscape of Reputation Recovery Throughout the 2010s and early 2020s, the established method for handling public backlash followed a predictable pattern. Celebrities facing criticism would usually issue an apology, participate in a controlled interview, withdraw from public view, and attempt a rebrand. Grayce McCormick, founder of Lightfinder PR, explained to Newsweek that reputation […]


