Big 12 Favorites: Texas Tech and BYU

The conclusion of Big 12 Media Days has left little doubt about the frontrunners in the conference for 2026. Both Texas Tech and BYU are considered the teams to beat by most media observers. These teams have emerged as the popular picks to dominate the Big 12 this year.

In recent years, Texas Tech has faced off-field issues, notably surrounding Brendan Sorsby’s gambling controversy. Despite this, they boast the most talented lineup in the conference. Expectations are high for them to clinch the title with a strong performance.

Joining Texas Tech as a favorite is BYU, which narrowly missed out on a spot in the College Football Playoff last season. They reached the Big 12 title game but fell to Texas Tech, highlighting their competitive prowess.

Houston Cougars: An Unexpected Contender

While Texas Tech and BYU are clear picks to win, some attention is shifting to another team not typically considered a major threat. The Houston Cougars are emerging as dark horses, potentially unseating established champions.

Under the guidance of head coach Willie Fritz, now in his third year, Houston is gaining momentum. Historically, many coaches hit their stride during this period, and Fritz’s track record supports this. Houston ended the previous season with ten wins and a spot in the final AP Poll for the first time since 2021.

Coaching and Team Strengths

The team’s consistency is enhanced by the return of both coordinators in 2026. Defensive coordinator Austin Armstrong made significant strides last season, achieving a top-50 ranking in scoring defense and top-40 in average yards per rush allowed. This stability offers a solid foundation for the upcoming season.

Houston’s schedule looks favorable, avoiding strong contenders like BYU, Arizona, and Arizona State. Starting conference play against Texas Tech in September gives Houston a potential advantage before Texas Tech fully adjusts their strategy.

Returning Talent and Strategic Advantages

The Cougars are in a good position with a high percentage of returning players. Ranking second in the Big 12 for returning production, they are poised for early success. They are also among the top ten nationwide in returning offensive production.

While the team’s transfer portal results are not exceptional, acquiring Oregon’s Makhi Hughes is promising. His standout 2024 season at Tulane — over 1,400 rushing yards — demonstrates his potential impact.

Houston’s combination of experienced coordinators, skilled leadership, and a manageable schedule may create optimal conditions for success. The team’s chances of a major breakthrough are promising.

Austin Perry writes for OutKick.