O.J. Simpson, the former football star and actor, turned a notorious aspect of his past into a punchline years after his acquittal over the murders of his ex-wife and her friend. Filming his hidden-camera show “Juiced,” Simpson was seen joking about a “bloody Bronco” and the car’s “great escapability,” moments which resurfaced in a new Investigation Discovery docuseries titled “O.J. Unseen: Exploitation of Evil.”
“O.J. Unseen: Exploitation of Evil” premieres on Sept. 7 and 8, 2026, on ID and will be available for streaming on HBO Max. The series explores Simpson’s failed attempt to reclaim his fame through the 2006 prank show “Juiced,” where he likens his project to a personal version of “Punk’d.” Filmmaker Rebecca Halpern revealed that working on the docuseries convinced her of Simpson’s hubris, noting his insistence on keeping a beer in hand during filming.
“O.J. was a malignant narcissist and megalomaniac,” Halpern told Fox News Digital.
Simpson, associated with domestic violence allegations against Nicole Brown Simpson, whom he married in 1985 and divorced in 1992, tried to recapture the public’s affection through “Juiced.” The Bronco scene, where Simpson joked about its “escapability,” was particularly shocking.
In this docuseries debuting on Sept. 7, Simpson appears selling a white Bronco with a bullet hole at a used car lot. “Got me out of harm’s way,” he tells a potential buyer, cracking jokes about finding bodies inside the vehicle. This prank reveals Simpson’s approach to humor as he seeks to entertain amidst past controversies.
Simpson’s exchanges with prank subjects varied. Some laughed, others were shocked when they discovered the ruse. This scene and others, including a more controversial fast-food drive-thru prank, underscore the extent of Simpson’s desperation to mend his public image.
The white Ford Bronco’s live broadcast in 1994 during a low-speed chase became infamous following Brown and her friend, Ronald Goldman’s murders. Despite the “Trial of the Century,” Simpson was acquitted of the murder charges, though later found liable in a civil suit. His dark humor in “Juiced” reflects an unsettling facet of his attempt to remake himself after serving nearly nine years for armed robbery charges in an unrelated case in Las Vegas.
Through “Juiced,” however, crew members of the hidden-camera project, including some who wished for his confession while filming, found themselves caught between moments of charm and repulsion.
The aftermath further demonstrated that public sentiment ultimately sealed “Juiced’s” fate. Distributors retreated, uncertain about backing a project where Simpson could joke about his past crimes. These local reactions led to the show’s limited release.
Airing as a pay-per-view special in 2006, “Juiced” never achieved the reconnection with audiences that Simpson wanted. His death in 2024 from prostate cancer marked the end of a life marked by both athletic eminence and scandal.