Police have reported that celebrations outside Madison Square Garden have escalated. Social media influencers are driving the chaos, according to fans and insiders.

Authorities have canceled the crowd-watching parties due to increasing disorder. Inside Madison Square Garden, the New York Knicks have achieved a winning streak, claiming 10 consecutive playoff victories. This success positions them for a return to the N.B.A. Finals after more than 25 years.

However, outside the arena, the atmosphere has turned chaotic. Following a home game on Thursday, police arrested six individuals. They reported brawls and instances of fans jumping police barriers and throwing glass. An estimated 6,000 people gathered to celebrate the victory, making the scene more unruly over time.

Loyal fans express disappointment as city officials halt the gatherings. They blame what they see as ‘fake fans’ using these lively scenes for viral content. Videos have molded Knicks fandom online and increasingly influence in-person culture.

Videos, like one from Sidetalk, a cross-platform account known for street interviews, have captured fans celebrating vigorously after a double-overtime win against the Boston Celtics. One moment from the video, when a fan named Jordie Bloom exclaims ‘Bing Bong,’ has become iconic. This phrase, previously an insider slogan referencing subway doors, has garnered over 6 million views across platforms. It has fueled a more intense atmosphere outside the Garden.

As officials curb these gatherings, the situation highlights how social media transforms traditional sports celebrations into wider spectacles.