With gas prices averaging above $4 per gallon nationwide, innovative offers have emerged. One store in Upstate New York found a unique way to engage its customers.

On August 7, 2026, at 5:00 a.m. EDT, a Sunoco & Halfmoon Car Wash caught attention with an intriguing promotion. Store manager Eva Mittler placed a sign on the cash register promising a 20% discount to those willing to showcase their dance skills.

William Dorrough, a customer buying a breakfast sandwich and iced coffee, noticed the sign. It read, ‘Want a discount? Show us your best dance move.’

This inventive marketing strategy brought a touch of fun and interaction to an otherwise routine stop at the gas station, offering customers a respite from the burden of high fuel costs.