Headlands Brewing has introduced a special beer named Common Ground in celebration of the World Cup, which started in June. The beverage, inspired by the tournament, highlights a collaboration between breweries from the United States, Mexico, and Canada.
As the World Cup progresses, British betting company William Hill anticipates that fans will consume over 5 million pints at stadiums and fan zones. This estimate excludes the many more pints consumed in bars worldwide.
Brewing Cross-Border Connections
The idea for this shared beer creation emerged through discussions involving video calls and emails among the participating breweries. Rey Árbol Brewing Company in Mexico, Headlands Brewing in the U.S., and Cabin Brewing Company in Canada collaborated on a beer recipe that reflects the brewing customs of each nation.
According to Alejandro Gomez, founder of Rey Árbol, the beer is a Mexican lager. Ryan Frank, the Chief Operating Officer and brewmaster at Headlands, describes it as similar to a West Coast IPA, while Haydon Dewes from Cabin Brewing describes their beers as typically hop-driven. Together, they decided on a dry-hopped Mexican lager.
While using the same basic recipe, each brewery adds its local twist, including unique labels. The U.S. version sells for $15.99 for a four-pack, with 130 cases produced by Headlands. The name Common Ground emphasizes the aim of fostering connections beyond marketing. Gomez notes the sense of family when visiting the partner breweries.
Tensions Amidst Unity
Despite the spirit of unity, the geopolitical reality is challenging. Tensions between the U.S., Mexico, and Canada have increased over trade issues, affecting the craft beer industry. Rising tariffs on European-grown hops, crucial for some beer brands, add to the challenges.
Political strains extend beyond trade, as reflected in comments by President Trump about potential hostilities during the tournament. Tension on the field translates into a complex relationship off the field, explained by Andrés Martinez, an expert on sport and geopolitics.
A Symbol of Hope
Despite these challenges, Common Ground stands as a rare example of collaboration. This has become excepional since the previously friendly political relations have turned sour.
Back at Headlands Brewing, the focus remains on the World Cup excitement rather than politics. As fans cheered for Mexico against South Africa, the shared beer served as a reminder that soccer can unite people amidst political discord.
Roberto Mandujano, a soccer fan, appreciates how the collaboration embodies a unity that goes beyond politics. “We are all here for soccer,” he says, highlighting the true common ground among fans.