Hailey Bieber has recently shared a sneak peek from her campaign for the skincare and beauty brand, Rhode. The 29-year-old model posted photos on Instagram showing her enjoying the beach in a bikini, alongside her beauty products. A particular image highlighted her toned physique as she lounged on the sand in a brown bikini, accompanied by a dark brown cropped long-sleeve cover-up. With a serious expression, she gave the camera a thumbs-up.

Hailey launched Rhode in June 2022, initially offering products like the Peptide Glazing Fluid, Barrier Restore Cream, and Peptide Lip Treatment. The brand gained quick popularity, and by May 2025, e.l.f. acquired it, with Hailey maintaining her role as chief creative officer and head of innovation. She expressed her excitement about the partnership, aiming to expand Rhode’s presence globally.

Bieber has consistently made remarkable appearances, such as her striking entry on the red carpet at the Australian premiere of “Wuthering Heights” in a daring, sheer, lace Saint Laurent outfit.

“It’s hailey’s world and we’re just living in it,” commented a fan on social media, echoing the admiration for her growing influence.

Hailey recently showed her support for her husband, Justin Bieber, who headlined Coachella in April. There was mixed reception to his performance, with some online critics labeling the latter part of his act as lackluster. They criticized his choice to sing along to his older hits while playing their music videos. One user expressed the sentiment by saying that watching music videos instead of live singing showed a lack of effort.

Despite this backlash, several fans cherished the nostalgic moments Justin provided by performing his older songs. One fan stated, “These 8 minutes of Justin Bieber singing his old songs, I’m going to treasure them in my heart for the rest of my life.”

Lori Bashian is known for her contributions in entertainment writing at Fox News Digital.